Steven
J. Knezevich
steven.knezevich@gmail.com
WORK
EXPERIENCE
Rockstar
Games (Take-2 Interactive),
Product Manager, 2001-2009
·
Managed
multi-console product launches for current-generation console, PC and portable
gaming titles. Collaborated with peers to generate worldwide marketing copy,
strategic positioning documents, brand identity framework, franchise history,
sales philosophy, and budget plans.
·
Maintained
a focus on interactive consumer marketing. Established the company as a leader
in the interactive space by promoting a competitive presence in emerging
technologies. Aided the conceptualization of an online game portal for stat
tracking, video sharing, community participation and tagging of in-game music
available for purchase on Amazon.
·
Liasoned
between internal departments including international and external 3rd party partners to ensure all marketing efforts were consistent with the brand
identity and delivered according to deadline, process and quality standards. Established and
managed brand co-promotion partnerships and provided consultation and research
for the optimization of media placement.
·
Engineered
Sharepoint workflow management and built Artesia Digital Asset Management
metadata solution for archival needs.
X-Large,
Mfg. LLC,
Web
Producer, 1999-2000 – Art Production/Graphic Design,
1993-1996
·
Established
first e-commerce enabled launch of company website (xlarge.com), increasing sales revenues exponentially
each month. Helped to oversee inventory
control, order processing, customer service, returns, and merchant bank
verification maintenance. Site is still
active today.
·
Designed graphics, sales materials and advertising
for seasonal clothing line and accessories. Assisted in the design
and manufacture of projects from outside clients.
OTHER WORK
EXPERIENCE
Viva-Radio.com (American Apparel) - Business
Development Consultant, 2007 – 2008
·
Provided business
development, marketing and operations consulting for worldwide independent
apparel retailer involved in streaming in-house radio station (viva-radio.com) to over 192 stores
worldwide. Helped to organized
contributor based content, blog launch and playlist PR to expand core branding
message surrounding corporate identity toward key online lifestyle consumer demographic
·
Launched first
international in-store sale initiative of Sebastien Tellier “Sexuality”
(RecordMakers) on CD and LP
·
MEAN Magazine,
·
Provided framework for groundbreaking
film/music/culture Los Angeles-based magazine (meanmag.net)
·
SONY
Pictures,
·
Grand
Royal Magazine,
·
Brought together stories and content for
official Beastie Boys fanzine featuring cover stories about Lee ‘Scratch’ Perry
and the evolution of the synthesizer.
o
Helped to secure the etymology of the
word “mullet” which appeared in the magazine for inclusion in the Oxford English
Dictionary.
FREELANCE
WRITING
Written about film, music and art for the LA Weekly, Movieline, Art
Issues, X-Tra, Sound Collector Audio Review and the Cinefamily monthly
calendar.
EDUCATION
California
Institute of the Arts, Valencia, CA,
1995-1997
MFA:
Critical/Creative Writing & Integrated Media
BFA: School of
Cinema/Television Division of Critical Studies
INTERESTS
Cycling,
swimming, rare books, music journalism, package design, experimental cinema,
elder care volunteerism.
|